"I'm an actors director; every film is about the driving force behind a person, what goes on in their minds. This intrigues me, I'm continually on the look-out for it. The particular moment when the magic happens. Seen in this light, there's no difference between a romantic feature and a commercial."

In the advertising world Frans is appreciated above all for his ability to quickly distil the essence of a concept. Then to crystallize this concept in a commercial which from it's very first screening is a guaranteed classic. Bokma and Jägermeister being two 'hot' examples.

Frans Wiesz continues to develop this rare talent for making memorable commercials, even though in his case this does not seem further possible. He admits to an exceptional liking for advertising:
"Commercials show some of my best moments. You throw everything you've got at it in one go. And immediately you know that it's a hit."

So, if you would like to find out more, why not get in touch.
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